SAFETY advice is being offered to users of a popular online game which launched in the UK this week.

Pokemon Go, based on the popular Japanese cartoon, is downloadable as a phone app and overlays images of characters over the real world on users' screens.

Now police are reminding players to concentrate on the real world when catching Pokémon.

Officers have issued the following advice:

  • Don’t make yourself vulnerable.
  • Don’t be tempted to take your phone out in busy or unlit areas where you could be a target for thieves
  • Concentrate on dangers around you and be careful when crossing the road – don’t just focus on your device
  • Never play the game while driving
  • Don’t trespass on private property

The NSPCC has also raised concerns about the game, with chief executive Peter Wanless telling Sky News that the game "raises fundamental child safety concerns."

He added: "Given Pokemon's already massive popularity with children, the NSPCC is concerned that basic safety standards appear to have been overlooked."

For those playing it safe while playing the game, Pokemon Go seen characters springing up in some quirky Essex locations and landmarks.

Are you playing the game? Send us your screenshots of Pokemon in unusual or notable Essex locations to echonews@nqe.com.